1z0-1032-22 Dumps PDF 2023 Strategy Your Preparation Efficiently [Q15-Q31]

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1z0-1032-22 Dumps PDF 2023 Strategy Your Preparation Efficiently

Latest Verified & Correct Oracle 1z0-1032-22 Questions

The Oracle 1z0-1032-22 exam is an important certification for professionals who are responsible for implementing and managing the Oracle Responsys Marketing Platform 2022. The exam validates the skills and knowledge required to configure and manage the platform, create and manage campaigns, and analyze campaign performance. With the right preparation and training, candidates can pass the exam and earn a valuable certification that can help them advance their careers in marketing and technology.

NEW QUESTION 15
You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
How should you do this with Responsys?

Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.

Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.

Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.

Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner in a few days.

NEW QUESTION 16
In RPL, how do you reference a value in a data source?

data_source.field_name

fieldname

project_name.field_name

data_source_alias.filed_name_alias

NEW QUESTION 17
You need to set up a program to enable an enactment to follow down one of two paths in a program based on a criteria match which determines what branch to follow down. You dragged the Allocation Switch onto the canvas, but it is not allowing you enter conditions.
What should you have used?

Data Switch

Entry Tracking Variable

Timer Event

Stage Gate

Conditional Branchlet

NEW QUESTION 18
What must you create in order for Responsys to be able to track clicks on links in a campaign?

Link List

Link Hashmap

Insight Link Report

Link Table

Insight Link Hashmap

NEW QUESTION 19
Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
How should you achieve this?

It is not possible to store an Entry Tracking variable in a PET table.

Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.

Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.

Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.

NEW QUESTION 20
Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display “undefined”.
What is the reason for the failure?

You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.

You don’t have the segment group feature enabled in the Account Administration settings.

You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.

You should have created a corresponding filter for each rule set to be used to identify the segment group.

NEW QUESTION 21
Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)

<div>

<br>

<td>

NEW QUESTION 22
You’re creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.
How should you create a form rule to accomplish this?

Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for 24 hours, then send the follow-up email offer.

Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.

Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.

Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.

Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a 24-hour delay before sending the email.

NEW QUESTION 23
You want to access cart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?

Pass the event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.

Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.

Capture the events and use an API to write them into profile extension tables in the client’s Responsys account and then use SQL to pull data for personalization.

After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.

NEW QUESTION 24
How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clicked a link in an email campaign in the first three days after it was sent?

Measure = Single Clicks, Sent Date = 3 days

Measure = Responders, Interval = 3 days

Measure = Unique Conversions, Event Date = 3 days

Measure = Total Clicks, Interval = 3 days

Measure = Responders, Event Date = 3 days

NEW QUESTION 25
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.

The purchase transaction is attributed to the first campaign that the recipient opened and clicked.

The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.

The purchase transaction is attributed to both email campaigns.

NEW QUESTION 26
You send the same email campaign out on the first Tuesday of every month to announce the month’s specials. You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?

Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by “3 Days since Launch”.

Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 – 3 days from launch.

Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.

Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by “First 3 Days after Send”.

Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.

NEW QUESTION 27
Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choose three.)

Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.

Send carefully planned content to highly engaged recipients.

Minimize complaints and bounces to establish a good reputation with each ISP.

Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.

Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.

NEW QUESTION 28
Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)

Memo text – unlimited number of characters

Time stamp

Currency

Number

Medium text – up to 100 characters

Binary string

NEW QUESTION 29
You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?

{FIRST_NAME} $

$FIRST_NAME

{FIRST_NAME}

$ {FIRST_NAME}

NEW QUESTION 30
Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a proﬁle list contact from opt-in to opt-out? (Choose three.)

Recipient deletes a promotional email from the inbox.

Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.

Recipient selects a Reply-to unsubscribe in a promotional email.

Recipient registers a SPAM complaint for an email.

Recipient inbox is full, so the promotional email is rejected by the server.

NEW QUESTION 31
When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.

Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.

Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.

Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.

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