100% Real & Accurate MB-220 Questions and Answers with Free and Fast Updates [Q71-Q93]

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How to study the MB-220: Microsoft Dynamics 365 Marketing Exam

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NEW QUESTION 71
You are a marketing professional for Contoso, Ltd.
You are creating a marketing form and want to add a subscription list. As you go through the tool box, you see the subscription list. You notice that there are not as many lists as expected.
Which criteria should be used to allow a subscription list to be visible in the toolbox.

Published Marketing Lists where the subscription field is set to True

Active Marketing lists where the subscription field is set to False

Published Marketing Lists where the subscription field is set to False

Active Marketing Lists where the subscription field is set to True

NEW QUESTION 72

You need to create a lead scoring model based upon fixed rules as well as behavior rules.
Which scenario corresponds to each rule type? To answer, drag each scenario to the appropriate rule type.
Each scenario may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

NEW QUESTION 73
As a Marketing Administrator you have been tasked with automatically creating leads based on interactions
your marketing contacts have with your organization.
What are two ways the system can create leads from the same marketing contact? (Choose two.) Each correct
answer presents a complete solution.
NOTE: Each correct selection is worth one point.

It can automatically create one per visit to a customer journey that is configured to create leads
automatically.

It can automatically create one per visit to a landing page that is configured to create leads
automatically.

It can automatically create one per interaction that indicates a level of interest in a product or service.

It can automatically create only one; each marketing contact equates to one lead.

NEW QUESTION 74
You have a customer journey that sends an email, creates a phone call activity and sends a text message.
Which set of actions must you take to activate your customer journey?

Validate, then Go Live.

Check for Errors, then Publish

Validate, then Publish.

Check for Errors, then Go Live.

NEW QUESTION 75
DRAG DROP
You are creating a lead scoring model.
You need to set up scoring, based on both explicit data and implicit data.
Which scenario represents the appropriate data type? To answer, drag each scenario to the appropriate data type. Each data type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:

NEW QUESTION 76
You are a functional consultant working with Dynamics 365 Customer Voice.
You are tasked with planning a survey that will be distributed for anonymous response.
Which action is required during survey variable configuration to capture the Email of the anonymous
respondent?

Enable the Anonymous responses in the distribution settings.

Turn on track email in the distribution settings.

Add the Email variable in the Personalization customization.

Turn on the toggle for Save value in the Email variable.

NEW QUESTION 77
Your company is interested in gaining additional insight into customer journeys.
You have been tasked with analyzing contacts insights.
From the options presented, which three types of interactions are analyzed in Dynamics 365 for Marketing for contacts and lead? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

Web interactions

Event interactions

Survey interactions

Appointment interactions

Telephone interactions

NEW QUESTION 78
As a Marketing Administrator you have been tasked with automatically creating leads based on interactions your marketing contacts have with your organization.
What are two ways the system can create leads from the same marketing contact? (Choose two.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

It can automatically create one per visit to a customer journey that is configured to create leads automatically.

It can automatically create one per visit to a landing page that is configured to create leads automatically.

It can automatically create one per interaction that indicates a level of interest in a product or service.

It can automatically create only one; each marketing contact equates to one lead.

NEW QUESTION 79
You are creating a survey using Dynamics 365 Customer Voice. You need to include multiple question types.
Which survey question type presents the best choice for each scenario/example presented? To answer, drag the
appropriate survey question type to the scenario/example. Each survey question type may be used once, more
than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.

NEW QUESTION 80

Read each of the backup concepts below and determine which are correct or incorrect.
To answer, drag the Answer to the appropriate Backup Concept. Each Answer may be used once or more than once. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.

NEW QUESTION 81
You are a Dynamics 365 Marketing functional consultant.
The marketing department wants to see customer journeys, appointments, and events in a single calendar,
rather than as a list.
What should be enabled and configured to achieve this goal?

the Marketing Calendar Control on the designated entities

the Calendar Control on the designated forms

the Calendar Control on the designated entities

the Marketing Calendar Control on the designated forms

NEW QUESTION 82
You are setting up a simple webinar with a webinar provider.
For this event, you can leverage two speakers. Additionally, you will assign one room and will publish the
event to your event portal for your audience to register for the session.
Which five actions should you perform in sequence to configure the webinar? To answer, move the
appropriate actions from the list of actions to the answer area and arrange them in the correct order.
NOTE: More than one order of answer choices is correct. You will receive credit for any of the correct orders
you select.

NEW QUESTION 83
You are a marketer for Contoso Ltd. You are responsible for creating social media posts to debut a new
webinar you are promoting. You just discovered that your post sent this morning has a typo.
You need to correct this right away.
What should you do to fix your post?

Reactivate the post, edit, and then select Schedule. Select the time of the original post to overwrite it.

Reactivate the post, edit, and then select Post Now to immediately update the post.

Edit the Post. The post will automatically update in the social media platform.

Delete the post and recreate it. Posts are read only once posted.

NEW QUESTION 84
You have been tasked with creating the structure necessary to include dynamic content in email messages.
Which three types of items can be placed in a message as dynamic values? (Choose three.) Each correct
answer presents a complete solution.
NOTE: Each correct selection is worth one point.

Your company’s phone number

Values from a specific Case record

Subscription-center link

Your company’s postal address

Social media links

NEW QUESTION 85
You have been tasked with creating the structure necessary to include dynamic content in email messages.
Which three types of items can be placed in a message as dynamic values? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

Your company’s phone number

Values from a specific Case record

Subscription-center link

Your company’s postal address

Social media links

NEW QUESTION 86
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You lower the Sales Ready Score.
Does this resolve your issue?

Yes

NEW QUESTION 87
You create a customer survey. Contoso wants to make sure that the survey is accessible to their sales team.
You use the survey as part of a customer journey, where you have written conditional logic to create leads based on the survey responses from each contact. These leads will be processed by Contoso’s Sales team.
The sales team wants to send out surveys whenever they qualify a Lead. Contoso does not want the sales team to have access to the Dynamics 365 Customer Voice app.
What should you do to achieve this goal?

1. Install the “Send Customer Voice survey from Dynamics 365 app” in the Sales Hub app.
2. Members of the Sales team can send the survey manually from a Sales Hub app by clicking on the
“Send Survey” button on the Lead record.

1. Enable the Dynamics 365 Customer Voice application from the environment in Microsoft Dataverse to enable the feature for all licensed Dynamics 365 applications.
2. Members of the Sales team can send the survey manually from a Sales Hub app by clicking on the
“Send Survey” button on the Lead record.

1. Click on “Enable Customer Voice on Sales Hub”.
2. Members of the Sales team can send the survey manually from a Sales Hub app by clicking on the
“Send Survey” button on the Lead record.

1. Enable the Dynamics 365 Customer Voice application from the environment in Microsoft Dataverse to enable the feature for all licensed Dynamics 365 applications.
2. Create a Power Automate flow to send a survey automatically every time a lead is qualified.

NEW QUESTION 88
You are a functional consultant that needs to create a new marketing form landing page.
You want this form structure to be available for multiple future forms.
Which five actions should you perform in sequence to complete your task? To answer, move the appropriate
actions from the list of actions to the answer area and arrange them in the correct order.

NEW QUESTION 89

You have been asked to create a customer journey that meets this goal: Send an email to all cat owners, then follow up with a text message to those contacts who opened the email, waiting one day between actions.
Which five actions should you perform, in sequence, to meet the requirements? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

NEW QUESTION 90
You have a customer journey that sends an email, creates a phone call activity and sends a text message.
Which set of actions must you take to activate your customer journey?

Validate, then Go Live.

Check for Errors, then Publish

Validate, then Publish.

Check for Errors, then Go Live.

NEW QUESTION 91
You are creating a multi-day conference event that is attended by attendees. The attendees will require hotel accommodations.
You need to block off rooms for single occupancy, double occupancy and suites at the hotel.
Which method should you use to accomplish your task?

Create a hotel record and then a hotel room allocation record for each room type.

Create a hotel record and then a single hotel room reservation record for all room types.

Create a hotel record and then a single hotel room allocation record for all room types.

Create a hotel record and then a hotel room reservation record for each room type.

NEW QUESTION 92

You want to create a method that will alert sales people when a lead is ready to be sold to.
This method should automatically move the lead to the Sales-Acceptance stage of the lead life-cycle.
Which four steps must you take, in order to complete your task? (Choose four.) To answer, move the
appropriate actions from the list of actions to the answer area and arrange them in the correct order.

NEW QUESTION 93

You are setting up a conference event that will have a capacity of 500 people.
You want to enable a waitlist for the event so that if more than 500 people register and someone cancels their
registration, the event will automatically register the next available person on the list.
Which three steps should you take, in sequence, to complete your task? To answer, move the appropriate
actions from the list of actions to the answer area and arrange them in the correct order.

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How to study the MB-220: Microsoft Dynamics 365 Marketing Exam

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