Salesforce Pardot-Consultant Exam Preparation Guide and PDF Download [Q51-Q73]

Rate this post

Salesforce Pardot-Consultant Exam Preparation Guide and PDF Download

Verified & Correct Pardot-Consultant Practice Test Reliable Source Jan 01, 2023 Updated

How do you start to study for the Pardot Consultant Certification Exam

Get the guide For Pardot Consultant Certification Exam

Quick study guide if you don’t have time to read complete the page

The Salesforce Pardot Consultant program is designed for people with experience in implementing the Pardot application. The Salesforce Pardot consultant must have hands-on experience in Pardot administration and configuration and can successfully design and implement Pardot solutions that meet customers ‘business requirements, are manageable and scalable and contribute to customers’ long-term success. These credentials cover the scope of the Pardot application, the features and functions available to an end user, as well as the configuration and administration options available during a Pardot implementation.

NO.51 LenoxSoft is migrating prospects from an external email vendor Into Pardot. They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Pardot in order to maintain their data integrity, but still be able to track the prospects?

Ensure the Do Not Email field on the prospects is selected.

Add the prospects to a “Bounced Prospects” list for suppression.

Send the prospects an email to see if their email addresses are valid.

Delete the prospects so they can’t be emailed through Pardot.

NO.52 LenoxSoft has been using Pardot and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

To always book a follow up call with prospects and record notes from the call in the Pardot Notes field for future review.

To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.

To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

NO.53 LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of “A”. What do we know about LenofSoft current grading strategy?

LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.

LenoxSoft added location based criteria

LenoxSoft must add prospect to a dynamic list

LenoxSoft uses location based scoring categories .

NO.54 Choose required fields while creating a Prospect

Company

CD Campaign

Profile

Score

Grade

Assign To

NO.55 LenoxSoft has a service portal for customers. A Pardot page action set by the admin will change a prospects engagement custom field to “Engaged” for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?

Automation Rule with blank critera and add action &

Automation rules with attended webinar and remove action

Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action

Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action

Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action

NO.56 When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP’s sending reputation?

Segment internal employees with high scores for initial email sends.

Segment prospects with free email service providers for initial email sends.

Segment the best and most active contacts for initial email sends.

Segment cold prospects with a low score to reengage for initial email sends.

NO.57 “If an organization has several Pardot users who require direct login access to pi.pardot.com, what should be done before enabling user sync?

Create a custom user role for Pardot Only users in Pardot.

Make sure the CRM username field on user records are empty.

Set the users as Marketing user roles in Pardot before enabling user sync.

Delete and recreate the specific users after enabling user sync.

NO.58 The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Pardot reports and associated KPIs that would provide these metrics. Choose 2 answers:

Form Report: Impressions

Lifecycle Report: New Prospects Created

Form Report: Conversions

Form Report: Submissions

NO.59 LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Pardot.
How could these requirements be met?

Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.

Assign to queue that Marketing users own then use active assignment rules to reassign the leads.

Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.

Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.

NO.60 Can we connect Twilio SMS Center via Pardot Connector?

True

False

NO.61 What is essential to setup when you are implementing Pardot for the first time? [Choose three answers]

Create and add a tracking code to the website

Setup DNS for each used domain and validate the connection

Setup tracker subdomain and validate it

Choose which sender IP to use

NO.62 You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use? [Choose one answer]

Segmentation Rule

Completion Action

Dynamic List

Automation Rule

NO.63 Which are true about Custom Objects in Pardot

You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM

You can create and sync a custom object from any object in Salesforce

You can create and sync a custom object from anything that is linked lead and contact, but can’t be linked to account due to high risk of errors

You can create and sync a custom object from anything that is linked to a contact, lead and account in your CRM at the same time

NO.64 LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Pardot emails sent to any contacts at that account.
Which setting would make the Pardot email send from the appropriate success team member?

Set the sender of the email as a specific user.

Set the sender of the email as a custom CRM user.

Set the sender of the email as the account owner.

Set the sender of the email as the assigned owner.

NO.65 How often does Pardot check for changes in Salesforce

5 minutes

1 hour

2 minutes

10 minutes

NO.66 LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Pardot marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?

Connected Campaigns and Campaign Influence

Salesforce User Sync and Campaign Influence

Connected Campaigns and Engagement Studio

Campaign Influence and Marketing Data Sharing

NO.67 LenoxSoft wants to implement a form to be used in multiple places on their website, including their “Contact Us” page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Pardot?

Create a Pardot-hosted form and host it on a separate “Contact Us” landing page.

Create a Pardot-hosted form and place it on the website using an iframe.

Create a form handler and enable data kiosk entry mode.

Create a form handler to link to an existing form on the website.

NO.68 Select available Webinar Scoring Rules

Webinar Attended

Webinar Invited

Webinar Refusal

Webinar Registered

NO.69 LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Pardot.
How could these requirements be met?

Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.

Assign to queue that Marketing users own then use active assignment rules to reassign the leads.

Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.

Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.

NO.70 LenoxSoft’s marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Pardot Administrator take to automate this process?

Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).

Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.

Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.

Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.

NO.71 Which are true about Pardot Recycle Bin

Items in the recycle bin don’t count toward usage limits

If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign

Admins can permanently delete prospects in the recycle bin. Pardot no longer tracks prospects when they’re permanently deleted

A deleted prospect is restored when the Salesforce record it’s syncing with is undeleted

Tags are deleted permanently and don’t appear in the recycle bin

Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin

Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin

NO.72 A customer is placing Pardot tracking code on their website and doesn’t understand how first-party tracking differs from third-party tracking.
How would a consultant explain the difference?

First-party tracking is not an option in Pardot, while third-party tracking is.

First-party tracking is domain-based while third-party tracking is campaign-based.

First-party tracking tracks prospects across different website domains, while third-party tracking does not.

First-party tracking does not use cookies, while third-party tracking does.

NO.73 Marketing is under pressure to provide their sales team with more leads. A Pardot administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
Which two steps should increase the number of qualified leads being passed to sales?
Choose 2 answers

Improve prospect data by adding fields to existing forms and making them required.

Increase their scoring threshold to give the Sales team the most qualified leads.

Improve lead qualification efficiency by using automation rules for prospect assignment.

Increase gated content on the website to provide more scoring opportunities.