Marketing-Cloud-Account-Engagement-Specialist Exam Info and Free Practice Test All-in-One Exam Guide Nov-2023 [Q122-Q146]

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Marketing-Cloud-Account-Engagement-Specialist Exam Info and Free Practice Test All-in-One Exam Guide Nov-2023

Pass Salesforce Marketing-Cloud-Account-Engagement-Specialist Actual Free Exam Q&As Updated Dump Nov 27, 2023

QUESTION 122
By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce? Choose 2 answers

Case records

Opportunity records

Contact records

Lead records

Account records

QUESTION 123
Which two list types could be used as a recipient list on a list email send? Choose 2 answers

Archived list

Static list

Test list

Dynamic list

QUESTION 124
An administrator wants to create a dynamic list of all prospects who have accessed a certain file have a specific value, but there are more prospects than anticipated in the preview.
What could be happening?

Field value is not mapped.

This is not possible with dynamic lists.

Match Type is set to “Match Any.”

Match type is set to “Match All.”

QUESTION 125
What is Lead Qualification? (select two)

The process of determining when a prospect is ready for follow up from your sales team.

An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.

The process of determining when a prospect is ready for follow up from your marketing team.

QUESTION 126
What does the Google Analytics connector allow Marketing Cloud Account Engagement to do?

Update the conversion field in Google Analytics.

Sync prospects with Google AdWords.

Send emails to prospects from Gmail.

Append UTM parameters to a prospect record.

QUESTION 127
You want to get some insight into a prospects score at each stage in their lifecycle. What Marketing Cloud Account Engagement report can you use?

Form report

Conversions report

List email report

Prospect lifecycle report

QUESTION 128
What form handler setting allows prospects to receive multiple autoresponders from form hour period?

Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

Disable Visitor Activity Throttling and send autoresponder emails after every submission

Attribute all prospect activities to prospect record after every submission

Execute form handler in real time after every submission

QUESTION 129
A marketer has 4,000 total prospects in their account:
* 3,000 of which are opted in
* 500 of which are opted out
* 500 of which are in the Recycle Bin
What would be their Mailable Database usage?

3,000

2,500

4,000

3,500

QUESTION 130
LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.
How should a Marketing Cloud Account Engagement marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?
Choose one answer

Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity ::
greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than
:: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

Create a segmentation list that matches prospects with the criteria Prospect time: last activity: greater than: 180 days ago. Schedule a list email that includes a promotional offer to auto send every Friday going forward to re-engage prospects.

Create a dynamic list that matches prospects with the criteria Prospect time: last activity: greater than:
180 days ago. Schedule a list email that includes a promotional offer to auto send every Friday going forward to re-engage prospects

QUESTION 131
When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.
What could explain this discrepancy?

Prospects clicked the unsubscribe link.

Prospects clicked the call-to-action link multiple times.

Prospects were removed from the recipient list after clicking the call-to-action link.

Prospects were deleted after clicking the call-to-action link.

QUESTION 132
What does the gear icon on the prospect list allow you to do?

Copy

Assign

Delete

Edit

QUESTION 133
What is the difference between a visitor and a prospect?

A prospect has an identified email address, while a visitor does not have an identified email address.

A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.

A prospect has submitted a Marketing Cloud Account Engagement form, while a visitor has not submitted a Marketing Cloud Account Engagement form.

A prospect has an assigned user, while a visitor does not have an assigned user.

QUESTION 134
Which list email report metric represents the total number of emails minus hard and soft bounces?

Total Opt Outs

Total Sent

Total Queued

Total Delivered

QUESTION 135
You want your Sales team to be able to send one-to-one emails in Marketing Cloud Account Engagement and no list emails. How can you do this?

Set them up as a Marketing user and then control how many emails can be sent.

You can’t send one-to-one emails out of Marketing Cloud Account Engagement.

Set them up as a one-to-one email user only

Set them up as a Sales user in Marketing Cloud Account Engagement

QUESTION 136
A new Lead record is created in Salesforce without an email address and the Salesforce connector is set to
“automatically create prospects in Marketing Cloud Account Engagement*’.
What action would occur in Marketing Cloud Account Engagement?

No new visitor record will be created.

A new prospect record will be created.

A new account will be created.

No new prospect will be created.

QUESTION 137
What can the GoToWebinar connector do?

Display how long a prospect watched a webinar

Automatically pull in prospects who exist in GoToWebinar but not Marketing Cloud Account Engagement

Display registrations and attendance as activities

Pulls in Marketing Cloud Account Engagement emails to use in GoToWebinar

QUESTION 138
LenoxSoft wants to create a Marketing Cloud Account Engagement landing page that matches the exact look and feel of their website. Which method would produce the closest results?

Use a stock layout provided in Marketing Cloud Account Engagement

Use above form and below form content to create the layout

Embed the campaign tracking code on their website

Import layout using a URL from their website

QUESTION 139
A Marketing Manager wants to create a new prospect in Marketing Cloud Account Engagement.
What are three ways the Marketing Manager can create a new prospect?
Choose 3 answers

Click the “Send to Account Engagement” button on a Salesforce Lead.

Manually add a prospect in Marketing Cloud Account Engagement.

Import a .CSV file with the prospect’s email address.

Set up an automation rule that creates prospects.

Add a completion action to assign to a user.

QUESTION 140
A user is experiencing errors when trying to save their email.
What three items should they check for in order to successfully save their email draft? Choose 3 answers

The email contains a text version

The email contains at least one variable tag

The email uses dynamic content

The email designates a general or specific sender

The email contains an unsubscribe link

QUESTION 141
A user wants to increase a prospect’s score an additional five points every time a specific form is completed.
The score increase should occur upon form submission.
What automation tool should be used to accomplish this?

Engagement studio

Completion action

Custom redirect

Segmentation rule

QUESTION 142
A marketing user wants to test two similar versions of an email to see which one performs better.
How should they run this test?

Send one version to the list now, another to the same list later, and then compare the results to determine a winner based on clicks or opens.

Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on event signups.

Send the two versions to two different lists, and then compare the results to determine a winner based on clicks or opens.

Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens.

QUESTION 143
A new automation rule is created.
What action is required for prospects to begin matching that automation rule?

Resume the rule after saving

Sava the rule without any additional action

Schedule the rule to run before saving it

Preview the rule before saving it

QUESTION 144
A client submits their Marketing Cloud Account Engagement form to test the form’s completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?

The client has a visitor filter set up to filter activities from their IP address. Completion actions do not occur on filtered visitors.

The ’email’ form field was set up to exclude free email addresses, so even though they submitted the form successfully, the Gmail address they used prevented the completion actions from running.

The client did not un-pause the completion actions.

Kiosk mode was enabled on the form, so completion actions did not run.

QUESTION 145
A Marketing Cloud Account Engagement administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field.
Which form field option should be enabled?

Maintain the initial value upon subsequent form submissions

Always display even if previously completed

Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

Include “Not you?” link to allow visitors to reset the form

QUESTION 146
Rules, Form completion actions, and more.
What are 3 social posting connectors Marketing Cloud Account Engagement offers?

Twitter

Instagram

Facebook

Snapchat